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This project aims to strengthen the Samoa Victim Support Group’s (SVSG) service delivery, communication, and community outreach through targeted improvements to its helpline, ICT infrastructure, website, and media capabilities. Key activities include upgrading the helpline and call management systems to improve accessibility and enable more efficient responses to victims and survivors; enhancing ICT equipment and digital systems to support service coordination, information management, and reporting; and updating SVSG’s website content to improve access to information about its services, projects, support resources, and contact channels. The project will also strengthen public awareness of SVSG’s helpline through radio and television programmes, alongside social media campaigns, awareness videos, and other educational content promoting gender-based violence prevention, women’s empowerment, and access to support services. Improved media equipment will support the production and dissemination of engaging awareness materials and community outreach stories. Through these activities, SVSG seeks to expand its nationwide reach, improve timely access to assistance, increase public awareness of its helpline and support services, and contribute to safer, more informed, and supportive communities across Samoa.
This project aims to strengthen the Samoa Victim Support Group’s (SVSG) response systems for survivors of violence while expanding community-based prevention programmes across Samoa. The project focuses on three key priorities: Establishing a 24/7 Helpline Call Centre: Setting up a dedicated call centre under the Case Management Division to provide round-the-clock access to support, improve emergency response and referral services, and strengthen case management and data collection. Strengthening Community Awareness and Prevention Programmes: Expanding community education and awareness activities, with particular focus on young people, women, children, and other vulnerable populations. These initiatives will promote gender-based violence prevention, early intervention, safe reporting, and access to support services. Establishing a Yellow Card Certification System: Developing and implementing a certification system to support accreditation, compliance, and accountability in accordance with SVSG’s established standards and requirements. Through these initiatives, SVSG seeks to improve access to timely and coordinated support for survivors, strengthen community capacity to prevent violence, and promote safer, more protective environments for women, children, and families throughout Samoa.
SVSG successfully applied to the European Commission through the Civil Society Support Programme 2 for the Sustainable Income Generation and Self-Employment of Nofotane Women Project (2020-2022). The project attracted over 6,000 registered members and alleviated poverty, anxiety, and financial distress for 1,410 self-employed Nofotane women and their families during the Covid-19 pandemic. To sustain the momentum of the economic empowerment of Nofotane Women, SVSG successfully applied to the European Commission for a project aiming to support the transition of the Nofotane Program to a social enterprise. The NSSE Project will contribute to 6 Sustainable Development Goals (SDGs) by using an innovative approach to tackling gender-based violence against Nofotane women in Samoa.
Aim
The aim of the SVSG Market Vendors Awareness Programme is to raise the awareness and
understanding of the issues related to domestic violence and abuse, including safe guarding
measures within the community, and to provide basic education and support to individuals
working as market vendors in Fugalei (Upolu) and Salelologa (Savai’i) markets.
Objectives:
* A workshop on a basic understanding of domestic violence and abuse, their
effects and access to support/referral services for victims is developed and
implemented
* By end of February 2026, a minimum of 100 market vendors from Upolu and
Savai’I markets have attended these workshops
* An awareness campaign is developed and implemented using social media,
signages, billboards and SVSG’s visits to two designated markets
* A brochure developed (in Samoan) with tips and basic information on domestic
violence and abuse, including safe guarding measures, and support services
available
The Vocational & Creative Skills programme at our Campus of Hope provides practical skills training to survivors of violence and vulnerable community members. Funded by SWIRE, this programme offers courses in areas such as sewing, handicrafts, computer literacy, and other vocational skills that enable participants to generate income and build sustainable livelihoods.
It seeks to reduce mental health problems, family violence, and child abuse linked to drug use by empowering vulnerable community members. Through community education, seminars, and workshops, the project engages women, youth, men, and church leaders in proactive prevention efforts. By fostering open dialogue at the village level, it promotes early identification and intervention to address these social challenges.
The Samoa Victim Support Group Youth Empowerment Program aims to address the high rates of domestic violence and abuse, which contributes to poor mental health outcomes and social instability for Samoan youth. Through targeted workshops, the program‘s objective is to help youth to better understand domestic violence within their cultural context, as well as equip them with the resources to be able to communicate with village leaders about available support services. Through its youth network of SVSG village representatives, the program seeks to empower young individuals to navigate challenges, engage their communities, foster safe spaces, and advocate for themselves. The expected impact includes improved mental health outcomes, better youth engagement and a stronger, more resilient youth community that actively contributes to challenging domestic violence and abuse in Samoa.
The UN Trust Fund Project implemented by the Samoa Victim Support Group is a significant four-year national initiative aimed at ending violence against women and children by addressing its root causes at the community level. Funded by the UN Trust Fund to End Violence Against Women and Girls, the project is being implemented across 13 selected constituencies in Samoa, strengthening families and villages through community engagement, leadership training, legal awareness, and the promotion of Samoan values, faith, culture, and gender equality. The project focuses on transforming harmful social norms, empowering women through economic and livelihood opportunities, improving access to justice and support services, and building strong partnerships with key national stakeholders, ensuring a coordinated and community-driven approach to creating safer, more peaceful, and violence-free communities nationwide.
Stories of Change is a documentation project funded by the New Zealand High Commission. This initiative captures and shares the transformative stories of individuals and communities who have benefited from SVSG's programmes. Through written narratives and multimedia content, we aim to highlight the positive changes occurring in the lives of those we serve.
This research examines the relationship between social protection programmes and intimate partner violence (IPV) in Samoa. Working in partnership with DFAT and Sustineo under the Pacific Partnership for Social Protection (P4SP), SVSG is conducting qualitative research to understand how social protection interventions may influence IPV dynamics and outcomes for women in Samoa.
The project aimed to strengthen the business skills of Nofotane women entrepreneurs in Samoa through three workshops. SVSG focused on delivering business development modules, targeting crucial aspects for small and micro-business operations. With the goal of involving 20 women in Salelologa and 80 in Upolu, the project aimed to explore three modules, focusing on:
The EVE Project is a research study conducted in partnership with local villages to develop an indigenous approach to preventing violence against women. Locally, the EVE Project is referred to as A Le Saua Lele Alofa (Love Shouldn’t Hurt). SVSG selected 20 village representatives from their existing network to develop an approach for researching violence against women that works within Fa’a Samoa (‘the Samoan way’). The EVE Project involves four different activities conducted over a four-year period:
The Tautua – Human Development for All Program is an eight-year partnership between the Government of Australia and the Government of Samoa to support Samoa’s priorities in human development and social inclusion as outlined in the Pathway for the Development of Samoa. Samoa Gender Partnership Program is the first initiative of Tautua program. It aims to enhance economic empowerment for women, reduce gender-based violence, and increase access to services for women experiencing violence. SVSG is one of four civil society implementing partners in the initiative, which also includes Samoa Family Health Association, Samoa Women Association of Growers and the Women In Business Development Inc
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